If your brand is your strategic foundation, marketing is your tactical ally. Having a marketing strategy is your best chance to get things right. But what does it mean to ‘get things right’?
First of all, to define your brand message, one that will be able to translate your positioning. But that’s just the beginning.
Do you know that in average a person will see about 170,000 marketing messages by their 17th birthday? And that we are aware of 100% of the information around us, but we only pay attention to 5% of it?
So you have an idea about how hard it can be to have your message to be heard.
Being relevant, regarding both content and moment, is fundamental. And understanding the journey people make to purchase your product (or your competitor’s) will guide the best way to communicate and engage with them.
And that’s what we can do for you.
“Creative without strategy is called ‘art.’ Creative with strategy is called ‘advertising.'” – Jef I. Richards