Your brand is your foundation.
Spending time understanding, defining, and building your brand is essential. More than ever it is hard to find a place between the thousands of products fighting for customers’ attention and preference, day by day. After all, your brand should represent what you stand for.
And the foundation of your strategy is your BRAND’S POSITIONING.
Who am I? What’s my purpose? How am I different from others and what supports my uniqueness?
For answering all these questions first, we need to understand your product or service in depth. Then, we work to investigate the market you’re in, and your competitors. Last, but not least, we need to dig deep to define your target group, or target groups, how they behave, what they’re looking for and how to reach out to them.
With all relevant information on hand, it’s time to work on those answers and insights and define your brand strategic base.
If you have several products, you’ll also need a PORTFOLIO STRATEGY.
To define the role that each product has for your business and your brand is essential. Clear roles and clear goals will help you identify opportunities, close gaps and lead to a strong brand and a successful business.
“Be Yourself, Everyone Else is Already Taken”. – Oscar Wilde