WE ARE THE FACTORY
About us
MONICA HERZER-MITTEREGGER
marketing & brand strategy
Monica Herzer-Mitteregger is a Strategic Brand Planner with more than 20 years of experience in marketing and advertising.
Throughout her career she had the opportunity to work in a wide range of international markets like Latin America, Europe and Africa, with brands like Nestlé, FIAT, Renault, SKY, Walt Disney, Pixar, Esso Angola, Mota Engil Engineering, Grupo Simples Oil, Austria Telekom, AVL, Audi, Mercedes Benz, Bosch and LOGICDATA.
Her work was awarded two Effie’s – a prize that honours the most effective marketing communication ideas.
Born in Brazil, she lived 1 year in London and since 2009 is living and working in Austria.
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OLIVER MITTEREGGER
innovation management
After 10 years working as a designer, in 2009 Oliver Mitteregger finished the Master study in Innovation Management and started to pursue his passion for innovation.
Together with Monica Herzer-Mitteregger he founded The Factory and started the work of combining strategy with innovation to deliver better results for the clients.
Since 2011 he’s a member of the strategy task group “StyriaStrat”, which was founded as a Working Group of the Styrian Chamber of Commerce (Arbeitskreis der Steirischen Wirtschaftskammer).
In 2014, together with a partner, he founded ‘Paul brennt‘, a laser cut studio. Besides selling its own products, Paul brennt is also working and producing for advertising agencies and design studios.
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Pictures taken by Joel Kernasenko